Laisan 品牌故事 | Our Story

一件內衣的起點，一個品牌的誕生

Laisan 萊紗，靈感來自台語「內衣」的發音，象徵貼近身體、回到本質。品牌初衷非常單純——我們只是想做一件真正好穿、安心的運動內衣。

創辦人發現，許多市售內衣在功能設計與布料選用上未能真正考量女性身體健康，甚至有報導指出內衣結構不當可能增加乳癌風險。因此，我們決定自己動手打造：一件結合機能科技與舒適設計的運動內衣。

這個起點，也為 Laisan 的誕生種下種子。

從紗線出發的品牌，來自一段開發歷程

在創立 Laisan 初期，我們的核心關注是材料本身。創辦人率先投入了天然、環保、可 100% 自然分解的木漿紗線布料的研發。這類布料手感柔軟、穿著舒適，且來自自然、回歸自然，對環境友善，是我們對永續實踐的初衷。

經過一段時間的測試與研究，我們重新評估這些材料在耐用性、體感與不同服飾品項上的適配性，並依其特性作了產品線重新規劃。

隨後，我們繼續深入研發，成功開發出結合礦物導入技術的長效涼感布料，不僅提供清爽的穿著體驗，更適合在運動中穩定調節體表溫度，兼顧機能性與穿著感受。

我們相信，好的材料不只是在實驗室存在，而是應該穿上身、真正被使用、被感受到。

從內衣走向更多，因為我們每天都在運動

創辦團隊是一群熱愛瑜珈、籃球與靜心冥想的運動愛好者，對身體與布料之間的互動充滿敏感度。我們發現，除了內衣，市面上許多運動服飾仍有舒適度與功能落差，尤其在動作延展與支撐平衡之間常常無法兼顧。

因此，我們開始投入開發「真正適合動作與生活的瑜珈褲」，並逐步擴展至整體運動服飾系列。我們希望創造一種服裝，能從瑜珈墊、健身房到日常生活，陪伴使用者自然過渡每一段身體節奏。

我們的背景與看見的問題

Laisan 的創辦人來自紡織與時尚產業，曾在美國品牌商、台灣布料開發公司、以及環保紗線廠工作多年。我們見過品牌如何包裝、定價與操作市場，也理解亞洲地區長期作為品牌「代工基地」所面臨的限制與不公平。

台灣擁有世界頂尖的紡織開發能力，無論是環保布料、機能紗線、還是材料創新，都具備超越的實力。我們一次次代表供應商去向歐美品牌展示最酷的布料與解決方案，卻常常只能拿到微薄的利潤。

我們深知，一件服裝售價中，產品本身的價值可能只佔了五分之一，甚至更少。我們買到的，往往是品牌的行銷、代言、包裝，而忽略了最重要的——穿在身上的那件衣服，是否真正讓你覺得舒服、值得？

為什麼要創立 Laisan？

作為一群在台灣出生、土生土長的開發者與設計者，我們想要做的不只是代工，也不再只是站在幕後。

我們希望打造一個來自亞洲、從布料出發、回到產品本質的品牌。
一個我們自己也願意每天穿著的品牌。
一個不靠浮誇包裝，而是靠真正體感、功能與細節說話的品牌。

我們相信，美好的衣服，不只是看起來好看，而是在你運動、伸展、奔跑、沉靜時，都默默支撐著你。

這就是 Laisan，來自布料的初心，穿回身體的感覺。

如果你正在尋找：

• 高機能又舒適的運動內衣與瑜珈服飾

• 來自台灣原創的布料研發實力

• 重視機能、環保與真實體驗的設計理念

我們相信，你會喜歡 Laisan。
因為我們正在做一件自己也真正想穿的衣服。

About Laisan

From an Innerwear Idea, a Brand Was Born

Laisan takes its name from the Taiwanese pronunciation of “underwear” — a humble beginning rooted in care, closeness, and comfort. The brand started with a simple but essential mission: to create a truly comfortable and supportive sports bra.

Our founders discovered that many conventional bras on the market were not only uncomfortable but could also compromise women's health. Some reports even linked long-term wear of poorly designed bras to an increased risk of breast cancer. That’s when we decided — if the right product didn’t exist, we would create it ourselves.

Material First: Innovation from the Inside Out

Before Laisan officially launched, our journey began in fabric R&D. We focused on developing natural, eco-friendly, 100% biodegradable wood pulp yarns — a material that is soft, breathable, and kind to both skin and the planet.

Though the fabric felt incredible, our research revealed limitations in durability and application range. So, we reassessed and restructured our product categories to better align with each material’s strengths. This led us to the successful development of our long-lasting cooling fabric, enhanced with mineral infusion for temperature regulation — offering comfort and high performance even in intense activities.

At Laisan, we believe innovation begins at the yarn level, but it doesn’t stop there — it must be felt in every movement, every wear.

From Bra to Full Movement: Why We Expanded

Our founding team consists of sports lovers, yoga practitioners, basketball players, and long-time meditation fans. We move every day — so we understand the frustration when clothing doesn't move with us.

After perfecting our first sports bras, we turned our attention to designing yoga leggings that actually support the body’s full range of motion, while remaining soft, breathable, and confidently functional. This marked the beginning of our full activewear line, built to transition effortlessly from the mat and gym to daily life.

The Industry We’ve Seen — and Why We Chose a Different Way

Our founders have worked across the global textile and fashion supply chain — from U.S. brands to Taiwanese fabric developers and eco-yarn innovators. We've seen how the industry really works: branding, pricing, marketing — and behind it all, how Asian suppliers often lead in innovation, but remain invisible and underpaid.

Taiwan is a global leader in sustainable and high-performance textiles. We’ve personally brought groundbreaking solutions to Western brands, helping them solve product issues and stay ahead — yet receiving only a fraction of the value we helped create.

In truth, the actual product may represent less than one-fifth of the final retail price. Much of what we pay for is branding, packaging, and celebrity endorsements — while comfort, durability, and performance are overlooked.

Why We Created Laisan

We were born and raised in Taiwan. We’ve worked behind the scenes long enough.
Now, we want to build something of our own — not just for ourselves, but to show what’s possible when material innovation meets honest design.

Laisan is our answer to overpriced activewear and overdone branding.
It’s a brand where we — the makers — are also the wearers.
Where every piece is something we genuinely want to wear every day.
Where fabric comes first, and function speaks louder than trends.

We believe a great garment should breathe with your body, support your rhythm, and simply make you feel good — without needing to say a word.

If You’re Looking For:

• Sports bras and leggings made for real movement

• Fabric innovations from Taiwan’s leading textile minds

• An honest, sustainable, and experience-first design approach

Then we think you’ll love Laisan.
Because we’re not just creating products —
We’re creating what we’ve always wanted to wear.